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The Best Mexican Vacation Destination of All

The Best Mexican Vacation Destination of All

If you ask those that have visited parts of Mexico to tell you the best Mexican vacation destination, it is likely that you will get a variety of answers. That is because everyone of the vacation destinations in this country are top-class and offer a myriad of attractions and activities geared to suit the interests of a wide variety of visitors.

Cabo San Lucas was once a tranquil fishing village and a haven for pirates. Today it is a popular resort and sees many tourists each year. It is not a heavily populated area with a total population of about 40,000. It is located on the southernmost tip of the Baja California peninsula and enjoys a great climate with temperatures that remain stable all year long at about 78? There are many beaches, such as the main beach of Playa Medano if you love people watching or a quiet beach such as that of Playa del Amor, which means Lover’s beach. There are also many little coves where you can be completely alone. The sportfishing experience is one of the best in the world and there is a wealth of water sports available. Enjoy golfing, horseback riding and dine at some of the best restaurants with world-renowned chefs.

Mexico City will provide you with the ultimate in numerous pre-Columbia historic sites. This is one of the largest and most densely populated cities in the world where it is a thrill to simply watch the traffic. Take a walking tour of the city starting at the Chapultepec Woods and visit the many museums along the route, such as the Anthropological National Museum and the Museum of Modern Art. La Feria is the oldest amusement park in the city and Los Pinos is the official residence of the president of the country. Shop in the affluent Polanco district where the malls are truly exquisite. Visit Templo Mayor to see the origins of Mexican culture and spend a day meandering the cobblestone streets of the Coyoacan District where there are gardens, quaint stores and many restaurants.

The resort town of Acapulco has been featured in many films and is famed for its beauty along the Pacific Coast. It is the ideal vacation destination if you want to stroll around the town. Cliff diving at night is one of the most popular attractions as is a visit to the Fuerte de San Diego that once provide protection against the pirates that roamed the coast. The Zona Dorada area has been compared to Sunset Boulevard and contains a large number of exclusive shops, if shopping is on your list of things to do. The sandy beaches have cabanas you can rent if you want to spend the day swimming in the ocean or engaging in the many watersports along the beach. The resort hotels offer all kinds of amenities, from multiple pools to exotic gardens and opportunities to play golf and tennis.

Puerta Vallarta is another popular destination as are the many resort towns along …

How to Develop an Effective Destination Marketing Plan

How to Develop an Effective Destination Marketing Plan

The Development and Structure of a Marketing Plan: Towards the Development of Marketing Strategies

1. The Situation Analysis

In the planning process there are steps that must be taken prior to the development of the marketing strategies; the first one is conducting a situation analysis. A situation analysis is “the overall process of collecting and interpreting internal, competitive and environmental information.” It presents a summary of these environments and summarizes the company’s current marketing objectives and performance in the market. Through the situation analysis business is provided with a systematic way of viewing marketing activities by analysing the customer, strengths, weaknesses, opportunities and threats (SWOT) in relation to the competition. The situation analysis according to Gartrell includes internal, external and customer analyses, also known as the product, position, and prospect analyses.

The product analysis includes a review of the current objectives, strategies, and company performance. Product capabilities are examined as well as the limitations of the tourist product. The whole destination and its facilities are examined to determine what is there to be offered to the potential traveller. This analysis eliminates poor performance since through this the marketing goals and objectives are reassessed in order to determine their effectiveness.

Second is the position analysis, which addresses issues such as how the destination is “perceived” by the market, an analysis of the strength and weakness and how these can be compared to the threats and opportunities in the external environment, as well as the previous success of the destination shown in statistical reports. Also, the position of the destination in relation to the marketplace, the competitors’ products, services and their position in the market are examined. Position is important, since marketing strategies are developed based on the kind of image that the company expects to maintain in the eyes of the customer.

Next is the prospect analysis also known as the customer analysis, which involves the selection of the best target markets, likely to increase the usage of the destination’s products and services. In this analysis factors like potential demand in certain markets, the criteria for selecting the competition, emerging markets, and what political, social and economical factor may influence the markets are examined.

It must be noted that one of the major steps for conducting the situation analysis is the collection of research. Research is pertinent because it is the tool that allows the organisation to become aware of the customer needs, wants and preferences. Marketing research “monitors and evaluates marketing actions and performance, and communicates the findings and implications to management”. Its importance is even more highlighted since it allows for the collection of the necessary data and information to conduct a thorough prospect analysis. In an effort to thoroughly collect accurate and up-to-date data and information from the external environment, an organisation should also have strong marketing intelligence. Marketing intelligence includes “everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans and short-run tactics.”

Besides, the product, position and prospect analyses, Gartrell …

5 Reasons to Plan a Destination Wedding in Jamaica

5 Reasons to Plan a Destination Wedding in Jamaica

Are you getting ready to plan your upcoming wedding? If so, your first thought may be to have a beautiful ceremony back home. Yes, this is nice, but have you considered destination weddings, like in Jamaica? If not, now is the time. Although most couples don’t need convincing, you may wonder what makes a destination wedding better than a traditional wedding back home.

1 – The Weather

If you live in New York and plan a wedding in the middle of July, you are likely to find warm hot weather. This is great, but the heat and humidity may leave it feeling too hot. With the Caribbean and the island of Jamaica, you don’t just get warm weather, but tropical weather too! Then, there is the rain. The weather is somewhat unpredictable all around the world, but you are more likely to find scattered showers and thunderstorms in New York and many other areas of the United States than in Jamaica.

As with a wedding back home, you have many venue choices. Some Jamaica resorts have onsite chapels, but most give you many choices. If you opt for a garden or beach wedding, the beautiful, warm, sunny, and tropical weather makes your wedding ceremony nothing short of picture perfect.

2 – All-Inclusive Resorts

There are many all-inclusive resorts on the island of Jamaica. You may wonder what impact this has on your wedding ceremony. These resorts are the perfect place to have a destination wedding. Most give you many ceremony options. If a small wedding chapel is not found onsite, you may get to choose from a garden, the beach, or a banquet room.

Most importantly, some all-inclusive Jamaica resorts give you a unique opportunity. That is to have a free wedding ceremony. Yes, a free wedding ceremony! Many luxury resorts extend a free standard wedding to guests who meet a minimum stay requirement. This stay requirement varies depending on the Caribbean resort in question, but it is usually three, five, or seven nights. After examining a resort’s free wedding inclusions, you should like what you see. Luckily, affordable upgrades are available if you want more.

3 – The Ability to Combine Your Wedding and Honeymoon

Planning a wedding is a joyous experience, but it can also be stressful and time consuming. Not only that, but you must later plan the honeymoon. The island of Jamaica gives you another unique opportunity. That is to combine your destination wedding and honeymoon into one. Since the island is home to all-inclusive resorts, great restaurants, lots of activities, beautiful beaches, and tropical weather, you will have the honeymoon of your dreams. For your destination wedding, you may have intended to stay two nights. Extend your stay until seven nights for your honeymoon. Plus, this makes it easier to qualify for the above mentioned free wedding that may be offered.

4 – Your Friends and Family Can Come Too

One concern that many couples have about destination weddings surrounds guests. Whether you live in …

Long Beach: Your Ultimate California Vacation Destination

Long Beach: Your Ultimate California Vacation Destination

Summer is here! And so for most people, this means some time off from school, from preparing lunch for the kids, from work, or simply from daily grind which can be oh-so-stressful. This also means some time to experience yet another exhilarating weekend getaway, perhaps a California vacation at that. California, indeed!

It is one of the most exciting places to visit this summer, particularly Long Beach. Ever been there? If not, then it’s high time you check the place out to see and experience what it can offer to vacationers like you. But hey, why not bring your family or friends along to make it more fun? Here, check out why Long Beach could be your ultimate California vacation destination.

The Beach Scene

If you are the type who loves to hang out by the beach, then a Long Beach California vacation is definitely an experience of a lifetime for you. Long Beach, California is one of the most famous names when it comes to scenic beaches. Located between Orange County and Los Angeles along the Southern California coastline, this place boasts an enjoyable weather all year round. Its climate is continually sunny, which makes it really the top option for vacationers who love to spend beach days and enjoyable nights. Once there, you can either enjoy swimming or simply lie down along the shores to work on your tan.

Shopping and Fun Galore

But aside from the beach, there is a lot more to explore in Long Beach. And if you are a shopaholic, you will surely love this place. Why? Because it also offers vacationers the opportunity to shop, shop, and shop some more. With its strip mall called The Pike at Rainbow Harbow, there are lots of stores for you to check out, plus carousels for kids, restaurants to dine in, and a movie theater complex for entertainment. How about this famous aquarium known as the Aquarium of the Pacific? You will be amazed at the beauty of over 1,000 species being housed in there. Now, just make sure you have that extra cash for shopping and fun or else. You sure don’t want to spoil your vacation just because you run short of cash, right?

Night Life

Oh yes! You sure don’t want to miss this for the world, night life in Long Beach! The place to go is no other than the Shoreline Village. Although at daytime it’s more of a family oriented place because it contains shops like The Candy Baron and The Rocky Mountain Chocolate Factory, wait until the sun gets down to see and experience how fun and entertaining this place is at night. If you want to check it out, be sure to drop by at The Yardhouse.

Nature Tripping

If you’re a nature lover type, again Long Beach has something to offer you. Go to El Dorado Nature Center, a place boasting 100 acres of trails, native fauna, and trees. If you’re going with your family, this place is …

Cheap Honeymoon Destination Secrets

Cheap Honeymoon Destination Secrets

One of the most challenging decisions newlyweds have to make is where to spend their honeymoon – probably one of the most significant vacations a couple will take. Romantic tropical islands, glitzy resorts, taking a cruise or staying in luxury hotels all require a significant expenditure. Finding the best romantic secluded honeymoons can be challenging and if you are on a budget, locating the best honeymoon destinations for less will take some time and consideration. Here are a few tips and ideas that might help.

You have to understand the fact that the destination needn’t be located halfway around the world in order to be romantic. You should understand that the romance will all depend on you and your spouse. Even the most luxurious and exotic honeymoon destinations can’t be romantic if you and your spouse don’t like the location or are not enjoying yourselves. So, in order to keep costs down for your honeymoon, you should try and devise a strategy to cut costs.

Of course, you still desire to go on a honeymoon in a romantic setting. Try to imagine the best romantic secluded honeymoons located not too far from where you live. This can cut the cost and will be as romantic as any honeymoon. If you live in California and you had your wedding there, you can consider Hawaii as your honeymoon location rather than go to the Caribbean, which is considerably farther away and will be much more expensive.

When you need to fly to get to your destination, you should consider getting an economy seat on the flight. Besides, when you reach your destination, you can relax all you want and with the economy seat in the plane instead of the first class seat, can definitely save hundreds of dollars on your plane tickets. The best honeymoon destinations for less are now closer than ever!

When booking your accommodation, try to book it on the Internet. There are discounts for online booking and you can also have a wider range of lodging options. This means that you can have luxury accommodations at economy rates.

If you want to experience the perfect honeymoon, you can try considering a cruise. There are cruise liners existing today that offer great packages for honeymoon vacationers. Some even offer two cruise tickets for the price of one ticket for honeymoon vacationers. With cruise ships, everything is included, such as luxurious honeymoon lodging, food, and even great romantic activities that you and your new spouse can do. All-inclusive vacations also require less planning.

Cruise liners also offer outstanding quality first class accommodations that the two of you will absolutely enjoy. The foods are also considered to be excellent on cruise liners and the daytime and nighttime entertainment are endless. Activities such as scuba diving, kayaking, and even guided tours at port-of-calls are available on cruises. Nighttime activities will include great shows, and parties.

As you can see, honeymoon vacations don’t need to be expensive. All you need to do is …

Aruba- Most Popular Destination for Caribbean Family Vacation

Aruba- Most Popular Destination for Caribbean Family Vacation

For a Caribbean family vacation, Aruba is one of the most popular destinations. If you wish to spend time with your family and relax then you may opt for a family vacation at any of the family resorts here. The Caribbean family vacation can rejuvenate you and would provide you with lifelong memories.

The island of Aruba is located in the Caribbean Sea and is northwest of Venezuela. It is surrounded with beautiful flora and fauna and is well known for its beautiful scenic beauty. The balmy breezes, serene water and the beautiful white beaches add to the perfect Caribbean family vacation. The all inclusive family resorts located on the island provides you with all the basic facilities, services and amenities.

You can indulge in activities like wind surfing or flying kites. The island provides the perfect Caribbean family vacation that helps you to spend quality time with your family and enjoy your vacation. The island has a dry climate which attracts people and helps them to enjoy themselves. The all inclusive Caribbean resort or the family resorts not only include your accommodation but also includes air fare, meals, traveling and such expenses. The all inclusive vacations may appear to be expensive at first but if you calculate the cost individually, you would find it to be more economical.

If you are on a Caribbean family vacation then you must visit the butterfly farm which is located at Palm Beach. You can find various different breeds of butterflies here and know more about their life circle. The Natural Bridge is another tourist attraction you must not miss. It is made up of coral and is one of the most popular picnic spot. Some of the other popular places you must visit  include Arikok national park, caves of Canashito, Casibari, Hooiberg, Wilhelmina Park, deep sea fishing, Schooner harbour, Archaeological Museum, Mount Jamanota, Savaneta, California lighthouse and various other such places.

The Dry and pleasant climate and the scenic beauty of the Aruba island would please you and you would feel like visiting the island more often. There are various Caribbean resorts located on the island that would make your Caribbean family vacation perfect and would provide you with the best facilities and services.…